- Promote the science, art, philosophy and practice of Integrative Medicine in South Africa.
- Define clearly the relationship between promoting health and treating disease.
- Promote scientific study in the realm of Integrative Medicine in order to support evidence-based practice.
- Collect and circulate research and other information relating to the Integrative Medicine profession.
- Create a network of physicians with expertise in the field of Integrative Medicine in order to improve patient care.
- Support individual physicians in their practice of Integrative Medicine.
- Protect the professional and legal interests of integrative practitioners.
- Maintain professional standards for such practitioners.
- Maintain the role of the medical practitioner as the primary care provider, whilst working in a multidisciplinary team of other health providers.
- Empower the public to make informed choices in choosing Integrative Medicine therapies and to facilitate better access to these therapies.
- Build associations with associations, organisations and statutory councils in South Africa and elsewhere.
- Act as an advisory body to government and medical bodies in the formation of policies relating to integrative medicine.
- Promote improvements or changes in the law relating to medical practice where appropriate.
- Provide support for Medical Students with an interest in Integrative Medicine.